Results & Portfolio — Digital Armour

A note on our portfolio

Digital Armour is an early-stage agency. We have a small but growing body of work across e-commerce and newsletter publishing campaigns. The case studies below represent real outcomes from campaigns we’ve managed. Specific client names, product names, and identifying details have been omitted at client request. We believe in honesty over hype — if you’d like to speak directly with a past client, ask us on your discovery call.

Case Studies

What protecting a budget actually delivers.

Three anonymized engagements across the verticals we specialize in. Metrics reflect 60–90 day campaign windows.

E-Commerce · Skincare & Wellness

DTC Brand: Qualified Traffic at Lower Acquisition Cost

A direct-to-consumer wellness brand was running campaigns on Meta and Google with a rising CPA trend. After a full audience audit and creative restructure, we rebuilt targeting around behavioral purchase intent signals and introduced negative audience sculpting to exclude prior converters from prospecting sets. Campaign ROAS improved significantly within 60 days.

+47%

Qualified traffic increase at same spend level

−32%

Reduction in cost-per-acquisition

60 days

Time to measurable improvement

Newsletter Publishing · Finance & Business

Independent Newsletter: Subscriber Acquisition at Scale

A finance-focused independent newsletter was paying too much per new subscriber through broad interest targeting on Meta. High unsubscribe rates indicated poor audience-content fit. We rebuilt the campaign around lookalike audiences from the publisher’s highest-engagement reader cohort and shifted creative to educational-format ad units rather than promotional hooks.

−38%

Cost per qualified subscriber

+21%

30-day open rate of new subscribers

3.8×

ROAS improvement over 90 days

B2B SaaS · Productivity Tools

SaaS Product: Budget Reallocation From Waste to Conversion

A small SaaS company was spending across three platforms without clear attribution. We consolidated to two platforms, implemented proper UTM tracking and attribution windows, and identified that 60% of spend was concentrated in a demographic segment that had never converted. Reallocating that spend to proven segments increased pipeline-qualified traffic within five weeks.

60%

Budget recovered from non-converting segments

+2.4×

Pipeline-qualified traffic with same budget

5 weeks

Time to measurable pipeline improvement

How We Measure Success

We don’t track impressions. We track impact.

The metrics we care about are the ones that reflect real business value — not platform-flattering numbers that look good in a slide deck.

Cost Per Qualified Visitor

We define and track what a “qualified” visitor means for your business before we spend anything.

Cost Per Subscriber

Subscriber acquisition cost tracked against 30-day engagement benchmarks — not just sign-up volume.

Return on Ad Spend

Revenue-attributed ROAS with proper attribution windows — not last-click distortions that overstate channel performance.

Budget Efficiency Rate

The percentage of spend actively producing results vs. spend in low-performing segments.

Client Feedback

What our clients say.

We’d burned through three agencies before finding Digital Armour. The difference is the level of accountability — every dollar is tracked, every decision is explained. Our newsletter subscriber acquisition cost dropped by 28% in the first campaign cycle.

Director of Growth
Independent Newsletter Publisher, East Coast

What stood out was that they pushed back on our initial budget allocation. They said part of it was going to waste before we’d even launched. That kind of honesty is rare in this industry, and the results backed it up.

Head of E-commerce
DTC Skincare Brand, Southeast

Honest results from
a focused portfolio.